I’ll explain a 3-step process to measuring the success of your digital marketing.
Link digital marketing metrics to your business goals
For your digital marketing strategy to be successful, it needs to be aligned with your business goals.
This means that you have to have a clear understanding of what you want to accomplish with your marketing efforts, and then make sure that the goals you set for yourself align with those objectives.
How do you know if they’re aligned? Here are some questions to ask yourself:
Do your digital marketing metrics match up with your business goals?
Do your digital marketing metrics support the goals that you’ve set for yourself? Are there any discrepancies? If so, how can you adjust them so that they match up with what you want to achieve?
Choose the right digital marketing KPIs for your Digital Marketing activities
Data driven marketing is the future of the digital marketing industry. A lot of companies have started using data driven marketing to understand their customers and make a better business out of it. But there are many companies who don’t know which KPIs they should use for their digital
Here are some key performance indicators (KPIs) that you can use for your digital marketing activities:
- Number of leads generated from paid search campaigns (paid ads)
- Number of leads generated from organic search engine results pages (SERPs)
- Number of leads generated from email marketing campaigns
- Number of leads generated from social media posts/pages/groups etc
- Number of leads generated from mobile app downloads/installs, et
"“Ignoring online marketing is like opening a business but not telling anyone.” …"
Measure What you can and don’t forget about quality data
There are two types of quality data in digital marketing:
– The first is the data that you can measure, such as how many people click on your ads and how many people buy from your website after clicking on an ad. This information helps you make decisions about what to do next, including which ads you should run and how much money you should spend on them.
– The second type is the data that is harder to measure, like whether or not someone who sees your ad buys something from your site within a few days of seeing it. Because this type of data is harder to measure, it’s important to
Your digital marketing strategy will only be a success if it is measurable. You need to develop a formula for measuring how your digital marketing campaigns have progressed over time.
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